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Job Description

Regional Market Development EMEA – Molecular Biology
Activities Include

  • The primary objective of the regional marketing organization is to lead the transformation of business strategy into regionally relevant, inspiring marketing that creates customer value, revenue, and growth.
  • To establish the regional marketing strategy for Molecular Biology in EMEA
  • To work closely with the commercial sales leaders to achieve financial goals
  • To deliver EMEA marketing revenue targets and improve marketing ROI
  • To drive growth 2% above market growth
  • Regularly interact with senior leadership. Negotiate and influence on critical policy-making decisions both within the EMEA leadership team and the divisional leadership team
  • Regularly interact with customers to make sure VOC defines all marketing activities. Know customer segments and their drivers and understand the different customer operating procedures across EMEA’s geographies
  • Leads segmentation strategy
Working with divisions and business units
  • Work collaboratively with all business unit (BU) Global Market Development Managers to give input to strategy and create tactical campaigns, programs, and projects that can be deployed in EMEA taking onto consideration the needs of the regional markets and commercial organization.
  • Attend regular BU meetings, both strategic and marketing and voice of EMEA and customer VOC
  • Give input to the division on new product introductions (NPIs) and pipeline
  • Interact with BU Product Management to understand the implications in the region for NPIs, manage the EMEA NPI launch process ensuring that value proposition, positioning and segmentation and appropriate to achieve revenue targets. Launch new products in an engaging and collaborative manner, reaching top line targets within the PV2 timeframe.
  • Proactively participate in the annual planning process
  • Proactively work across BUs and divisions to create campaigns that meet our commercial objectives and the resonates with customers (e.g. oncology, neurobiology, protein expression, cell therapy)
  • Lead campaign strategy: deploy channel mix, review metrics, and make adjustments – EMEA specific
  • Responsible for integrating regional marketing dynamics into business strategy using analysis of markets, customer segmentation, competitive environment. Responsible for providing regional customer feedback (VOC) and sales feedback (VOS) into the business unit and division
Working with marketing operations and EMEA functional teams
  • Work with Marketing Project Manager (MPM) and MarCom partners to define and deploy campaign, programs and projects in EMEA considering breadth of sales channels, breadth of marketing communication channels and range of geographies
  • Work with CRM team to define segmentation
  • Work with marketing intel to understand macro and micro market influences in EMEA and define specific country solutions
  • Work with marketing analytics to understand ROI and revenue generation for specific marketing activities
  • Work with digital teams to develop and deploy digital marketing programs in EMEA
Working with commercial leaders and sales channels
  • Ensure all sales channels have appropriate tools and training to achieve their goals
  • Ensure all channels are fully trained (how to position, how to sell, and how to handle objections, product technical training)
  • Prepare and present at business reviews and marketing reviews as appropriate
  • Work together with the commercial training team to organize training of new hires and distribution partners
  • Communicate with appropriate sales channels on new products/new tools available, ensuring alignment between sales channel and BU strategy
Revenue and budget responsibility
  • Deliver marketing activities to achieve marketing revenues goal and commercial revenue goals
  • Set regional pricing during the annual pricing round and off cycle to adjust and ensure price points are regionally relevant & based on input of the business, sales leaders and the competitive environment. Responsible for NPI pricing.
  • Responsible for marketing opex ensuring the ROI of marketing activities in line with EMEA targets

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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