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Job ID :
64932BR
Location :
South Korea - Seoul
:
Job Description
Marketing Specialist – Microarray
Based in Seoul, Korea

Position Summary
  • Responsible for driving to achieve the AOT for the assigned product portfolio through driving efficient management and communication strategy. Drive the marketing campaigns, value proposition, and customer segmentation to drive demand and development of campaign materials to generate demand through the digital and sales/distributor channels.
  • Essential Duties and Responsibilities:
  • Focus: Category/Business Management
  • Responsible for achieving financial and market success
  • Manage market performance for portfolio in conjunction with global marketing and sales team —gap-to-close analysis and corrective actions as required.
  • Perform detailed analysis and routine reporting (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results, KPIs) so that appropriate actions can be planned. Recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate.
  • Work with product management, pricing and sales leadership to optimize region pricing
  • Plans and executes NPIs, price actions, rollovers, upgrades and obsolescence of existing products
  • Arranges sales product and campaign training as needed on portfolio.

Focus: Region Product/Segment Campaigns and New Product Launches
  • Responsible for adapting global campaigns and programs for execution in the region to establish strong customer and category positions including:
  • Campaign planning, alignment with global
  • Campaign roll out in region, including region/country adaptation and execution
  • Campaign materials, communication deliverables, digital, web content and arranging translations as appropriate.
  • Industry and customer events around portfolio
  • In partnership with Global teams build region industry relationships
  • Responsible for new product introduction/launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launch
  • Sales Training delivery

Metrics:
  • Consistent tracking and analysis of market performance
  • Timely delivery of performance reporting
  • All campaigns executed on time and on strategy, meeting KPIs
  • Customer measures—Market Share, Retention, Acquisition, CAS

Minimum Experience and Skills Required
  • Bachelor’s degree in sales, marketing or healthcare/science related.
  • Marketing and/or sales experience.
  • Successful track record of achieving results through and in collaboration with others.
  • Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data.
  • Excellent analytical, communications—both oral and written, and project management skills.
  • Experience in molecular diagnostics, healthcare industry, or microarray




Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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