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Job ID :
66298BR
Location :
Australia - Scoresby
:
Job Description

The Vertical Marketing Manager is primarily responsible for strategy and execution of demand generation activities across the defined Food, Dairy and Beverage market and representing the interests (depth of expertise, range of products and post sales support) across all categories and functions to develop compelling value for the customer.

Responsibilities:

  • Work closely with the commercial teams to Identify and address opportunities within the vertical market by applying a multi-channel campaign approach
  • Identify new business opportunities in market sub-segments and/or workflow (product) gaps; recommend strategies and through drive commercial ownership
  • Develop strategic marketing programs & processes that drive demand across ANZ and deliver the strategic direction and plans to meet financial commitments through an integrated customer, brand, category, and route-to-market strategy for each key market segment
  • Promote products from across the company, creating a whole of business Value Proposition
  • Drive the Product Management, Application Specialists and Product Support teams for relevant and timely input to campaigns
  • Enable and empower all sales teams both internal and external, by providing relevant sales tools, training and motivation to sell the entire portfolio
  • Maintain and develop processes for campaign management including calendar of events, promotional schedules, output rhythm for collateral and reporting of results
  • Oversee all aspects of marketing campaigns which may include product introduction, event management, training and educational opportunities
  • Maintain a keen focus on expense control and ROI


Requirements/Qualifications:
Qualifications & Experience

  • Formal qualifications in marketing or equivalent experience in marketing roles
  • Substantial experience in a lead generation marketing role in a comparable market segment
  • Experience in marketing B2B, B2C and through distributor networks
  • Demonstration of having develop targeted value proposition campaigns including mechanisms for reporting ROI
  • Formal scientific qualifications in a relevant discipline an advantage
  • Qualifications or equivalent experience in marketing automation platforms (Eloqua, Pardot, Marketo or similar)
  • High level of familiarity and competence in computer use; specifically the Microsoft Office suite of applications – Excel, Word, Power point and Outlook
  • Continuous Improvement mindset



Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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