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Location :
US - Texas - Austin
Job Description

Job Title: Digital Marketing Manager - Austin, TX
Req ID: 55425BR
Group: Life Sciences Solutions Group (LSG)
Division/Business Unit: Genetic Sciences Division (GSD) / GSD AgriBusiness
Band: 7

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.

Job Title: Digital Marketing Manager - Austin, TX

The Digital Marketing Manager - Austin, TX is part of the commercial organization supporting the Genetic Sciences Division (GSD) portfolio which provides high-value genomic data to assist critical decisions in research and applied markets - Quantitative PCR | Sanger Sequencing | Human Identification | AgriGenomics.

How will you make an impact?

The Digital Marketing Manager is a strategic, customer-centric role focused on maximizing lead generation and revenue through digital marketing channels. As a part of the Agribusiness global marketing team the Digital Marketing Manager will provide data analysis and strategic recommendations, and will lead and assist in creating, executing, and monitoring global digital programs to augment the business’ larger marketing strategies, and to maximize online revenue. In addition to digital marketing components of marketing programs, this individual will work with other marketing team members and regional marketing partners to develop stand-alone programs and efforts, including cross-sell, internal search optimization, form completion optimization, and other digital-specific programs that improve conversions, and sustain growth for Agribusiness across all regions.

What will you do?

  • Manage detailed digital forecasting, budget development and oversight, revenue generation and related marketing activities.
  • Work with the digital marketing and corporate web teams to enhance the user experience on the AgriBusiness marketing webpages with the goal of greater customer loyalty and increased product pull through with each order.
  • Lead the development of cross-divisional programs and customer campaigns that promote cross-sell and upsell and drive customer acquisition and retention.
  • Devise and execute organic search strategies specific to online commerce.
  • Oversee strategy, implementation & execution of all online marketing campaigns, including search, display advertising, video, retargeting, and display networks.
  • Collaborate to create A/B tests to maximize conversion.
  • Monitor results and improve conversion.
  • Provide key metrics at established cadence with a recap of product performance and sales. Highlight primary tactics that drove lead generation and conversion.
  • Track and share B2B and B2C eCommerce trends as well as competitive landscape information.
  • Monitor competitor marketing efforts and industry trends to take appropriate preemptive and responsive action.
How will you get here?
  • Bachelor’s degree in marketing, business, IT or related field.
  • 4+ years’ experience in digital marketing.
  • Experience working on websites for global or multinational companies.
  • An ability to think strategically as well as execute and implement.
  • Ability to create a collaborative team environment and complete projects that bridge multiple departments and divisions.
  • Strong analytical/modeling skills with the ability to convert raw data into actionable insights.
  • Excellent written and oral communication and presentation skills (able to communicate ideas with senior leaders, able to create and deliver persuasive business cases & marketing content, able to gain consensus, able to create compelling messaging, etc.).
  • Ability to evaluate feedback and translate into requirements and business process improvements.
  • Ability to effectively manage multiple projects and deliver on-time and on-budget.
  • High level of intensity and comfort level with change.
  • Proficient knowledge of contemporary digital marketing, eBusiness, eCommerce, UI/UX, and general website best practices.

At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today!

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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