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Job ID :
56357BR
Location :
Taiwan - Taipei|Taiwan - Taipei City
:
Job Description

Summary of Job:

The Marketing Manager will develop and execute marketing programs for a broad complex portfolio of chromatography and mass spectrometry products. This experienced, dynamic manager will be a key member of the CMD (Chromatography and Mass Spectrometry Division) marketing team. The candidate in this role will need to successfully work within a highly matrix organization, develop regional and integrated multi-channel marketing plan, and create and manage tactical execution in order to achieve marketing KPI and revenue targets and other annual operating plan objectives.


Responsibilities:

  • Develop deep understanding of target audience; including pain points, spending profiles and competing solutions in Taiwan market.
  • Develop and implement specific marketing strategies in cooperation with internal stakeholders and commercial team.
  • Execute multi-touch demand generation programs that build pipeline and support business growth.
  • Perform detailed analysis on campaign/business performance (i.e. market revenue, unit/solution actual sales to forecast etc.) so that appropriate actions can be planned. Recommend actions based on competitive pressures, business performance and issues as appropriate.
  • Develop sales force training and customer education material in collaboration with vertical and product marketing, applications, commercial teams, and channel partners.
  • Share best practices, effective strategies and high return on investment campaign approaches with the global and regional teams around the world.
  • Interact with varying levels of internal and external personnel including direct customer communication and public presentation in support of seminars, conferences and meetings.
  • Create product awareness and develop relationships with key opinion leaders who can provide testimonials or endorsements for Thermo Scientific solutions to trade publication editors and journalists.
  • Planning for new product launches and initiating them in Taiwan.
  • Responsible for the Email-Marketing and ads in Print media in coordination with regional marketing team for various products.

Minimum Qualifications:
  • 7+ years of experience developing a marketing strategy and successfully implementing tactical marketing plans.
  • Bachelor’s degree in business, marketing, chemistry or related degree.
  • Strong business acumen and customer focus are essential.
  • Highly motivated and experienced marketer with a passion for field and partner-enablement, brand-building, partner strategies, event planning, and demonstrated the ability to plan and execute marketing demand generation campaigns and/or partner marketing programs.
  • Exceptional communication, project management, and planning skills.
  • Familiarity with marketing automation and CRM tools such as Salesforce.com.
  • Knowledge of: Marketing communication mix, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution, content strategy/marketing, content audit, VOC research, customer journey maps and marketing automation technologies.




Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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