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Job ID :
56779BR
Location :
Ireland - Dublin|Ireland - Remote / Field|Netherlands - Amsterdam|Netherlands - Remote / Field|United Kingdom - Altrincham|United Kingdom - Ashford|United Kingdom - Basingstoke|United Kingdom - Beenham|United Kingdom - Bishops Stortford|United Kingdom - Cambridge|United Kingdom - Cramlington|United Kingdom - Crawley|United Kingdom - Dartford|United Kingdom - Edinburgh|United Kingdom - Glasgow|United Kingdom - Gloucester|United Kingdom - Hemel Hempstead|United Kingdom - Horsham|United Kingdom - Loughborough|United Kingdom - Milton Keynes|United Kingdom - Nottingham|United Kingdom - Oxford|United Kingdom - Remote / Field|United Kingdom - Runcorn|United Kingdom - Sheffield|United Kingdom - Stirling
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Job Description

Job Description:

Focus on market and customer development

  • Warm the market” prior to product launch to increase the adoption rate of this new technology via a range of tactics (industry events, seminars, social media, tradeshows, direct customer engagement, etc.)
  • Contribute to the global marketing plan - how to enter the regional market successfully
  • Help drive regional sales by creating pre-market awareness and promotion, product launch support.
  • Engage in the customer experience to drive revenue, long term satisfaction, loyalty and retention.
  • Support early adopters to enable a highly satisfactory solution based on factual evidence (ie: case studies). Leverage for prospective customers and cultivate top few as key opinion leaders.
  • Enable the sharing of best practice sharing to further develop / enhance the value proposition. Identify customers emerging needs.

Represent local market expertise

  • Know the local market trends and modify the global marketing plan accordingly. Understand unique differences between areas within the region (ie: North vs. South).
  • Provide input to pricing and the development of ROI tools. Understand tender requirements locally.
  • Drive region specific tactics that meet local business objectives and sales team needs (ie: product training or targeted promotional campaigns).
  • Understand the competition and help develop resources (ie: landmines, lock out specifications) to maintain our leadership position and differentiation.

Develop strong product knowledge and focus on value from the customers perspective

  • Allow strong product knowledge to support customer and sales team interaction. Be able to effectively conduct product presentation demo’s and use promotional tools with consistency. Be a role model and contribute to sales account strategy planning to enable their success.
  • Understand the product features but have a keen focus on benefits and outcomes in line with the value proposition - how and why this product is better and makes a difference for labs and the customers they serve.

Superior execution of the Marketing plan

  • Own marketing plan deliverables to deliver a high quality result on time
  • Plan and prioritize activities to drive key strategies and tactics, while remaining flexible to meeting the short term needs of sales team and customers.
  • Translate key learning’s, speak up, and make recommendations that continue to challenge and refine our plans and strategies for the best possible results.

Qualifications

  • Degree in Business, Marketing, or Chemistry, Biology, Medicine required. Masters degree is a plus.
  • 3 to 5 years experience in IVD Marketing in the Clinical Lab Segment required.
  • Experience in IVD sales is preferred.
  • Prior laboratory experience and/or understanding of LCMS technology is a plus.
  • Demonstrated customer management skills
  • Ability to work independently, a motivated self starter who is accountable for delivering results without daily supervision.
  • Ability to travel frequently to customer sites and as needed to global Thermo Fisher Scientific corporate locations.
  • Strong written and oral communication
  • Demonstrated organizational skills (i.e. event management).
  • Strong ability to influence others and manage corporate stakeholders (global team, sales and service leaders).
  • Demonstrated team player that is accountable for owning actions and outcomes.




Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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