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Job ID :
57612BR
Location :
US - California - Carlsbad|US - Colorado - Lafayette
:
Job Description

Position Summary: The Marketing Manager for Molecular Biology will participate in the development and execution of marketing programs using a multi-channel go-to-market strategy. This dynamic manager will be a key member of the Molecular Biology Marketing team and will work with a broad team, across multiple programs, and support our regional partners to contribute to the overall growth of the Molecular Biology Business, globally.

Key Responsibilities:

  • Develop strategic marketing plans including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Develop and execute engaging, bold tactical marketing plans for new and/or existing products.
  • Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more.
  • Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and execute marketing programs within their regions.
  • May perform other related duties as required and/or assigned.

Required Qualifications:
  • 3 years of experience developing marketing tactics and successfully implementing marketing plans for molecular biology or relative industry.
  • Exceptional communication skills as well as analytical, project management and planning skills necessary.
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
  • Strong business acumen and customer focus are essential.
  • Bachelor’s degree in business, science, engineering or related degree.
  • Ability to travel up to 25%.
Desired Qualifications:
  • Advanced degree in Molecular Biology, Biochemistry or related discipline.
  • Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
  • Experience with marketing and voice of customer VOC.
  • MBA preferred.



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Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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